Proactive Chat, or the practice of inviting your website visitors to interact with you via chat, rather than waiting for them to act on the chat button themselves, isn’t a new practice, but some websites still shy away from it. But statistically, proactive chatters are six times as likely to buy than an average website visitor – SIX times!
Many liken a poorly done proactive invitation to the overeager retail sales clerk who immediately bombards you with “May I help you?” as soon as you enter the store.
But if that’s not the approach, how do you do it? What are the rules when it comes to inviting website visitors to chat? The truth is, there are no tried and true rules. Every website is different. Some don’t proactively chat at all, others seem to have a knack for it! But there are a few best practices that stand out: