I conducted a well-attended webinar in late June which you can watch in its entirety here. I thought I’d list all 5 Ways and then talk about one in particular – managing the Twitter® stream.
Here are the 5 Ways:
- Deploy a “no-thinking-required” chat button.
- Manage inbound emails and WOW customers.
- Invite visitors to talk to you without annoying them.
- Manage the Twitter stream to find conversation opportunities.
- Integrate with Google Analytics to learn about what keywords are most likely to create engagements.
Twitter boasts 140 million global users and processes over 300 million tweets a day according to CRM Magazine. That’s an overwhelming amount of content and for brands, let’s face it, much of it is irrelevant. But the tweets that are relevant are usually very relevant. A brand mention is usually an opportunity to engage with a fan, or attempt a service recovery. So, the people who are charged with servicing customers are faced with possibly the largest haystack ever in the history of haystacks. It is oft said that the Internet is “a vast ocean…two inches deep.” If that’s true then Twitter is a vast galaxy, of equal or lesser depth.
We’re a software brand so we actually enjoy these problems. This notion of trying to find the real work on Twitter may seem daunting, but we tackled it with our newest feature. We’re in Beta now with our Twitter Management service and you can try it out if you’d like. One of the solutions inside this service is the “Search Sandbox.” This allows users to iteratively create advanced Twitter searches in order to weed out the chaff. Once a search is producing great results, you can save it and start engaging in meaningful conversations. Here’s a video of the Twitter search in action.
Earlier this month, we released our 
