We’re often asked this, or some variant of this question. While we certainly have our own opinions about it, I decided to seek the advice of an expert. I turned to Chris Moschella, President of A Live Answer and here are the results of our conversation:
Steve: I’m sure your answer to the question above (Can you really move sales chat offshore) would be, “it depends.” So, what does it depend on?
Chris: The most important factor is the level of American culture involved in your product or service; some things can be taught, some can’t. Heavily commoditized items like cellular phones and long distance service could be easily off-shored from just about any country. However, products that require some knowledge of current events or in-country sensitivities like weight loss products or specialized brands, on the other hand, might be a challenge.
