Ah, the webinar – a great way to have your cake and eat it too. Seriously, you can attend a webinar and eat cake at the same time. In the “olden-days”, during actual in-person seminars, it would have been considered quite rude to scoff down cake whilst a pundit shared his or her insights. But now, nobody is the wiser.

One of my favorite activities is to join a webinar during the lunch hour. Not only does it transform downtime into useful time, but I can ask questions with my mouth full. And there’s another reason too; good webinars can provide valuable information that you can put to work right away.

Here are three webinars that we’ve found particularly on-point.

1. The Strategic Role of Product Management: The most significant career development activity in which I’ve participated was to attend Pragmatic Marketing’s seminar. This webinar, recorded several years ago is a great introduction for those unfamiliar with the methodology and a wonderful reminder for those of us who’ve been through it. Steve Johnson also has a great sense of humor. My favorite line: “Mmmmm, it’s got nougat.”
2. Right Content. Right Response: A webinar I attended recently, this one included some stellar examples of companies using relevant and engaging content to connect with their target audiences. If you’ve ever doubted that content was king, watch this one.
3. The Human Touch of Lead Nurturing: A stand-out book for all technology marketing professionals is Brian Carroll’s “Lead Generation for the Complex Sale.” Brian participates in this webinar and shares several insights which are practical and immediately exploitable.

BoldChat recently announced its own continuing webinar series predicated on the same belief underpinning each of those above – the best webinars provide useful information that matters.

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This entry was posted on Thursday, January 8th, 2009 at 4:20 pm and is filed under Marketing, Webinars. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.