If you click this link, we’ll know
Here’s the link. Go ahead – click it. I know you want to. C’mon – click it.
When you click this link, the BoldChat system records your action as a specific type of conversion which we’ve set up called, “Clicked Blog Link”. Our live chat software allows us to report on these conversions in aggregate, or to browse them one by one as you can see below.
To be honest, the aggregate reporting is more useful for business decision making but as it’s not as cool looking, I didn’t include it here.
The screenshot above highlights just some of the information we know about website visitors who completed the conversion type – how they arrived on site, where they came from, how many times they’ve previously been on site, and so on.
You may be thinking, “…how is this any different from a goal in Google analytics, or a conversion in Google AdWords?” As my old roommates from Boston would say, “It’s wicked different.”
Most importantly, our website conversion system ties the conversion data together with chat statistics and this allows us to know if a chat occurred as part of the conversion process. Did the visitor have previous chat interactions? With whom did they chat? How long was the interaction? And so on. This, coupled with our software’s ability to pass conversion value information, makes sophisticated analysis around live chat’s ROI, specific agent commissioning, and marketing program pay-back reporting easy to accomplish.