If you have yet to check out the April 2009 issue of Internet Retailer, be sure to take a look. This month’s cover story, Survivor: e-Retailer, features BoldChat customer, Appliance Zone, as one of several smart retailers that are finding opportunities to reach price-conscious consumers just when brick-and-mortar stores are scaling back on staff and inventory or closing their doors all together.

Don Davis, Internet Retailer’s Editor-in-Chief, spoke to Appliance Zone about how the rapidly growing e-retailer keeps customers happy by consistently delivering rock-bottom prices. One of the reasons they’re able to keep prices so low is by encouraging their customers to use live chat software at the website.

In addition to Appliance Zone, the article also covers online retail strategies from Staples, Blue Nile, Title Nine, Drugstore.com and Newegg.com. The story wraps with a list of “5 recession-beating tips for e-retailers.” We especially like #5: Promote the Use of Live Chat to Reduce Call Center Costs.

Congratulations to the team at Appliance Zone for their part in a great story!

This entry was posted on Thursday, April 9th, 2009 at 5:58 pm and is filed under Customer Service, Live Chat, eCommerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.