For most businesses, the holiday season means more than untangling that bundle of twinkle lights and stringing them up in a display of holiday cheer.
I listened to a webinar recently on preparing your retail business for the holidays. It featured a great case study by a big box retailer and had a lot of valuable information… on how you should have started months ago. There were some great pointers, but I wondered if it left anyone else wondering, “But what about this year? What can we do NOW?”
There should always be something you can do now. In a recent survey conducted by BoldChat, our customers indicated the following website changes in support of the upcoming holiday season:
1. Moderate Design Changes
2. Site Navigation
3. Landing Pages
4. Optimization of live chat / Site search (tie)
5. Search Engine Optimization (SEO) efforts.
It is true, Black Friday and Cyber Monday are the biggest shopping days of the year and there is no doubt that it pays to plan far in advance and have a strong sales period leading into the holiday season. But we’re delighted to see live chat top of mind in preparing for the holidays, even ahead of SEO.
Looking specifically at live chat optimization, among companies that use live chat, these areas are where they focus their attention in preparing for the holidays:
And if you haven’t added live chat to your site, focus your attention there to start. A live chat implementation takes minutes to install and gives you instant access to customers who are on your site now.
Read the full report on our Holiday Readiness Survey by downloading our Holiday Readiness Handbook, 2010.