There are over 235 million websites out there according to a recent survey, and the vast majority of them are not e-commerce sites. While it seems that everyone everywhere is trying to sell us something at every turn, the fact is that most sites are simply informational. You will soon see that this blog post is both informational, and a huge sales pitch – really, I’m not kidding.

For small businesses like real estate agents, insurance brokers, doctors, lawyers, and independent website designers, the following things are likely true:

1. They have websites.
2. The websites are important, but what really closes deals is talking to someone.
3. It’s very likely that most people visit the website before deciding to talk to someone.

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In a recent Internet Retailer story, BoldChat’s Director of Sales, Matt Tharp, gave five suggestions for improving and personalizing your live chat offering.

Here are the highlights:

1. Add operator photos to your proactive chat invitations. 
2. Greet your visitors warmly. 
3. Design the chat window to compliment your website. 
4. Make the chat window a managable size. 
5. Make the chat button easy to find.