First, despite the economy that surrounds us, we’re growing.  And, as we continue to grow, continue to win business from large preeminent brands, and continue to be relied on by media and analysts as experts in our field, we needed to establish a corporate presence beyond the brand names of the products we sell. Though many know us as “BoldChat”, that is simply one of the brands we manage.

Secondly, our growth has been fueled by two types of customers – small to mid-sized entrepreneurial businesses and significant enterprise engagements.  As such, the feature sets each of these customers require has changed over time.  We needed to react and build offerings appropriate for each.

For these reasons, and others, we have enacted the following:

1. We’ve changed the name of our company to Bold Software, LLC and launched a corporate website at www.BoldSoft.com.   Our new name is descriptive at the same time it pays homage to the heritage of our flagship brand.  Bold Software has a clean aesthetic and this blog now wears its look.
2. We announced a new BoldChat product called BoldChat Premier.  This offering is our most robust chat-only product and is tailor made for businesses that intend a significant live chat operation.
3. We launched BoldCCM for enterprises that require a consolidated suite of website communication tools.  From one interface, companies can manage live chat, click to call, inbound email management, and more.  Two new suites are sold under the BoldCCM name and the Enterprise version includes a new remote control capability.

The changes we’ve made mark an important milestone for Bold Software.  As ambassadors of live chat, click to call, and other website communication technologies, we now have a corporate, brand, and product architecture that allows us to advance a mission begun more than six years ago.  We create software that empowers websites to optimize their performance and we offer it for the greatest value in the industry.