January 7th, 2010
As the methods by which website owners communicate with their visitors have grown, we became increasingly aware that our flagship product name, “BoldChat” was only partially descriptive of the technologies we sell and our customers use. But that’s only one reason we chose to launch BoldCCM as a better way to communicate our suite offerings which integrate live chat, click-to-call, email management, and remote control capabilities.
The second reason came from macro-market forces which continue to redefine how businesses interact with their customers. The dialogue generally revolves around convergence, integration, and single contact resolution (for both sales and support). We thought, therefore, that a new name – one that embraced this holistic view of customer interaction – was needed. BoldCCM was born.
CCM stands for:
Customer
Communication
Management
Two product offerings bear this name which means they both offer users the ability to interact with website visitors in multiple ways. You can learn more about these products and the benefits of integrated website communication management by following the link.
September 28th, 2009
For months now, the economy has challenged businesses of all sizes to pull out every cliché they can muster. It seems every marketing department is chasing “low-hanging fruit” while business development professionals are busy with “synergistic win-win relationships.” Meanwhile, IT departments are looking for “best practices” that will “increase efficiency” while executive teams are encouraging “paradigm shifting organizational changes.”
Though it may be counterintuitive, we think that enterprise-sized e-tailers can save money by thinking inside the box. Here’s what we mean:
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May 26th, 2009
How quickly do you respond to sales inquiries that arrive via email? How about support issues? Stop for a minute and really think about your answer to these questions. Can you quantify them? If phrases like, “pretty fast” and “we’re not so bad” are the best you can do, then you’re like most companies.
In fact, you might be better than most. A study of small and medium-sized North American companies revealed that 51% of businesses never responded to emails with high-value purchase intent. A more recent study by Hornstein Associates shows a steady decline in customer service response rates since 2002. In 2007, only 33% of companies responded to emails sent to customer service within 24 hours, down almost half from a high of 63% in 2002.
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January 13th, 2009
As the saying goes, “necessity is the mother of invention.” And with economic downturns, companies face that necessity and are driven to improve efficiency and reduce costs (hopefully without sacrificing their brands in the process.)
With that in mind, here are 5 technologies that may be helpful for your business in a tight economy:
5. Pitchengine: Pitchengine is a great way to publish your own press releases, for free, and have them indexed by search engines quickly. PR is valuable, but can be expensive and Pitchengine provides an inexpensive option for self-managed PR. If you have to make cuts to your PR budget, Pitchengine can help you keep PR alive during the downturn.
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January 6th, 2009
If someone gave you a hammer and said, “Build a house,” you could probably get it done. It wouldn’t be efficient, it would take longer and cost more, and you are likely to only discover issues that can’t be fixed quickly with just a hammer. But if the only tool you knew was a hammer, you might not even know how to start finding a better tool. What options exist? Where do I look? What are they called?
Your email situation in this metaphor is the house, and Microsoft Outlook is the hammer, and solving the problem is tough because there is no standard name for products like BoldMail that help you manage email in a team environment far more effectively.
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